Let me tell you why;
- the packaging is elegant, it looks all professional and important, and it even has an instructions on how to use it :)
- the brush is big and it doesn't have an excess mascara when pulled out, so it doesn't create clots on the eyelashes
- it lasts all day, doesn't smudge and it goes off very easily with cleansing milk
- from only one layer of the Belvada, mine eyelashes are long and curled ...
I can honestly say that the Belvada mascara belongs to the group of the best mascaras I have ever owned
(and there aren't many in this group). The price isn't so big, but the quality is, and I'm happy because it was a good buy!